- First International Retail Expansion: Beyoncé’s haircare brand, Cécred, officially launched across the UK on September 22 via luxury beauty retailer Space NK.
- Second-Largest Market: The move marks the brand’s first physical retail partnership outside of the United States.
- Personal Scalp Benefits: Beyond hair softening and growth, the formulas provide genuine relief for scalp conditions like psoriasis.
Beyoncé is taking Cecred to the UK.
Two years into its establishment, the Grammy Award-winning entertainer officially launched the brand at British beauty retailer Space NK on September 22, and there was a lot of celebration in the air, as this achievement marks the company’s first retail expansion outside of the United States. The announcement was first made on Instagram with the caption “UK, get ready to make space!” Adds Grace Ray, CEO at Cécred, “Expanding into the UK, our second-largest market following the US, is a powerful testament to the connection we have built with the community and the growing opportunity for high-performance, transformative hair care here. Partnering with Space NK, a retailer that shares our vision for innovation and shifting the narrative in hair care, allows us to bring Cécred to new and existing customers in a best-in-class retail environment, marking a milestone moment as we take this next step in our global growth.”
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Space NK Launch Marks Cécred’s First International Retail Expansion
Beyoncé added via statement, “Throughout my career as a stylist, salon owner, and traveling on global tours, I have seen first-hand how important it is to have products that are tested and deliver results for all hair types and textures, no matter where you are in the world. Inclusivity and accessibility are at the heart of our brand and we are so happy to bring this approach to the UK with Space NK, introducing even more people to the rituals and innovations that make Cécred so exceptional.”
Personal Review: How Cécred Delivered Real Relief for Scalp Psoriasis
I personally got the opportunity to give Cécred a try last year, and I have to say it was the softest my hair has felt in a long time. Plus, I have psoriasis like Beyoncé, so I was curious to see how it performed on my scalp. While the condition doesn’t ever fully go away, I felt a genuine relief in my scalp as far as pain and itchiness. And, of course, my hair grew a little bit as well.
Congrats to the Cécred team.
Featured Photo: Cécred
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