- Transition to Co-Creator: BLACKPINK star JENNIE is officially shifting from brand ambassador to hands-on co-creator with her own sub-label title: adidas Originals by JENNIE.
- Design-Led Partnership: Marks her first official product-design collection with the Three Stripes following major campaign appearances, including Spring 2026 and CLOT collaborations.
- Dance-Focused Teaser: The minimal visual teaser showcases JENNIE dancing against a dark backdrop in a monochromatic track jacket, bodycon shorts, and heel-less dance socks.
- Official Launch Date: The full adidas Originals by JENNIE collection officially debuts globally on September 1, 2026.
Guess who has a new collection with adidas coming? That would be JENNIE from BLACKPINK, and I, for one, can’t wait. The pop star is officially taking her relationship with adidas Originals to the next level. Moving beyond her long-standing role as a global brand face, the pop icon is stepping into the design room as a hands-on co-creator for an upcoming sub-label titled entitled adidas Originals by JENNIE. This isn’t JENNIE’s first go-round with the brand, however, as she has previously anchored high-profile activations for the Three Stripes—including the Spring 2026 global push and collaborative moments with Edison Chen’s CLOT—JENNIE’s impact on contemporary streetwear is unquestioned. That said, this new sub-label distinction grants her direct creative input on silhouettes, materials and styling.
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The initial teaser video takes a stripped-back, dance-first approach. Dressed in a monochromatic ensemble featuring a classic tracksuit jacket, high-waisted bodycon shorts, and heel-less, toe-less dance stirrup socks, JENNIE performs against a dark backdrop to highlight motion and body-conscious proportions. As for the aesthetic of the capsule; that bridges the classic Three Stripes athletic heritage with modern, dance-inspired fashion with a little bit of street mixed in.
While full footwear, apparel, and price details remain under wraps until launch, sneakerheads and fashion enthusiasts won’t have to wait long.
- Collection Name: adidas Originals by JENNIE
- Full Reveal Date: Tuesday, September 1, 2026
- Availability: adidas.com, the CONFIRMED app, and select global boutique stockists
BRB, counting the days until September 1.
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