• Brand Collaboration: BLACKPINK x Tamagotchi
• Manufacturer: Bandai Namco
• Product Era: Y2K Nostalgia / K-Pop Collectibles
• Key Features: Custom member avatars, pink-and-black hardware casing, and specialized mini-games based on the group’s discography.

1990s/2000s kids, this one is for you. Bandai Namco has officially revealed its latest high-profile crossover, partnering with global K-pop princesses BLACKPINK for a special-edition Tamagotchi Smart release. Fusing late-90s nostalgia with modern pop music culture, the upcoming digital pet device is designed to capture both avid collectors and the group’s massive international “BLINK” fanbase, offering custom virtual gameplay elements built entirely around the quartet.

Here’s what you need to know.

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The Pink Theme Design

The device’s overall look beautifully channels the group’s distinct identity, seamlessly merging nostalgic 1990s pixel art with a polished, modern fashion vibe. Built around a core design theme dubbed “BLACK, PINK and PIXEL,” the hardware features a vibrant pink protective outer shell that frames the world-famous BLACKPINK typography logo. This eye-catching casing is paired with a retro display window and accented by three traditional white interaction buttons positioned right along the bottom.

Launch Details & Pricing

Photo: Tamagotchi

The highly anticipated, limited-edition device is scheduled to make its official retail debut in Japan. Eager fans can look forward to an exclusive pre-sale window opening on June 29, 2026, at precisely 2:00 PM JST, hosted through the LINE FRIENDS SQUARE digital gift shop pipeline. As for the price tag, the virtual pocket pet will hit the market retailing for 9,500 yen, which translates to roughly $60 USD.

Featured Photo: Tamagotchi

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