A top-down studio shot showcasing a fresh, hot pepperoni pizza intricately arranged in a perfect concentric web pattern on a modern kitchen display space.
Deals & Collabs, THE FEED

Little Caesars Drops a Giant Marvel Crossover With the Spider-Man “Webberoni” Pizza

  • Brand: Little Caesars Pizza
  • Collaborator: Marvel Comics / Disney Entertainment
  • Product Name: Spider-Man: Brand New Day “Webberoni” Pizza
  • Visual Style: Concentric Pepperoni Webbing

I can’t be the only one who is excited about this. Little Caesars Pizza has officially crossed over into the Marvel Universe, unveiling a major national culinary activation tied to comic book royalty. The Detroit-founded pizza chain has pulled back the curtain on the all-new Spider-Man: Brand New Day “Webberoni” Pizza, which is designed to capture real-time family and collector interest. The promotional release moves beyond standard box branding by integrating specific, character-themed visual geometries directly onto the food itself, setting a new benchmark for corporate quick-service restaurant partnerships.

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The Details

Taking direct inspiration from Spider-Man’s legendary web-slinging abilities, the specialized “Webberoni” pizza layers a signature web pattern crafted from shredded pepperoni over a perfectly toasted blend of cheeses. This unique combination of a dual-cheese base and thinly shredded pepperoni ensures that customers get a savory hit of meat in every single bite—all at an accessible, promotional price point of just $8.99 USD. Additionally, Marvel enthusiasts looking to customize their orders can add this character-themed pepperoni and toasted cheese web layer onto any standard menu option for a nominal fee, available exclusively through Little Caesars’ digital and online storefronts.

The Bonuses

Following the initial packaging launch, the chain will introduce a premium incentive tier starting July 6. From that date forward, every in-store and digital purchase of the specialized “Webberoni” Pizza will automatically include an exclusive, limited-edition promotional collector’s poster at no additional charge while supplies last, locking in heavy long-tail incentive loops for die-hard Marvel collectors. “We’re thrilled to work with Sony Pictures’ Spider-Man: Brand New Day this summer to bring the world’s favorite superhero into our stores and homes across the country, creating a unique pizza occasion the entire family can enjoy,” says Greg Hamilton, Chief Marketing Officer at Little Caesars. “”Spider-Man is known for its explosive action, humor and fun, and collaborating with Little Caesars, a brand recognized for its bold voice and playful spirit, on Spider-Man: Brand New Day was a natural fit,” adds Jeffrey Godsick, EVP, Brand Strategy & Partnerships, Sony Pictures Entertainment. 

The pizza is available at participating Little Caesars locations now.

Photo: Little Caesars

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