A wide close-up display showcasing promotional Insomnia Cookies packaging styled with vibrant Supergirl branding and custom movie artwork alongside newly released red velvet and lemon cookies.

DC Studios is Taking Over Late Night With an All-New Insomnia Cookies Supergirl Partnership

  • The Drop: Insomnia Cookies has officially rolled out a limited-edition menu inspired by DC Studios’ upcoming Supergirl film.
  • The Flavors: The launch features two custom-engineered creations: the cosmic, dual-layered “Red Velvet Revenge” and the vibrant, jam-filled “Lemon Solar Punch.”
  • The Collectibles: Custom Supergirl-branded cookie box sleeves featuring exclusive movie artwork hit participating locations starting June 26.
  • The Landscape: The partnership lands right alongside a major KFC collaboration, highlighting Warner Bros.’ massive lifestyle and fast-food retail blitz ahead of the theatrical release.

Warner Bros. and DC Studios are turning the upcoming theatrical launch of Supergirl into a massive, multi-tiered commercial takeover. Hot on the heels of their high-profile collaboration with KFC for the “Supergirl Ultimate Meal,” DC has officially locked down a nationwide partnership with late-night dessert giant Insomnia Cookies. These two limited-edition treats pay homage to film and the “Super” legacy color palettes and cosmic locations from the film straight onto the dessert tray, offering fans a highly curated, craveable way to experience the universe before the movie hits theaters on June 26th.

RELATED: KFC Supergirl Ultimate Meal Guide: Pricing, Boba Inclusions and Rare Keychain Tiers Explained

The Flavors

As we just mentioned, the collaborative menu introduces two entirely new custom cookie profiles designed to map directly to the aesthetic and lore of the cinematic property. Leading the drop is Red Velvet Revenge, a striking red velvet cookie engineered with a hidden blue sugar cookie dough center and topped with a red velvet crumble—a design choice directly inspired by the signature blue slushies found at Supergirl’s galactic rest stop in the film. Joining it is Lemon Solar Punch, a bright, radiant lemon cookie filled with fresh strawberry jam and finished with a toasted honey crumble, built to mirror the powerful yellow sun architecture that fuels Kara Zor-El’s superpowers. Even better, Insomnia will deploy limited-edition, collectible Supergirl-branded box sleeves for their 6-inch and 10-inch boxes starting Friday, June 26th, perfectly timed for opening night.

The Strategic Crossover

Similar to the KFC partnership, this menu drop marks a textbook example of a high-yield promotional crossover timed perfectly with a major motion picture release. By tracking how DC Studios is taking over the late-night lifestyle partnerships alongside traditional fast-food marketing to push the movie’s specific aesthetic choices, this rollout positions Supergirl deep within consumer culture, leveraging Insomnia’s dedicated app delivery networks and late-night footprint allows Warner Bros. to capture a highly coveted young-adult demographic outside of standard theatrical trailer trailers.

A wide close-up display showcasing promotional Insomnia Cookies packaging styled with vibrant Supergirl branding and custom movie artwork alongside newly released red velvet and lemon cookies.

Featured Photo: Insomnia Cookies

“At Insomnia Cookies, we love creating moments worth savoring,” says Seth Berkowitz in a statement. Whether it’s a late-night craving, a movie night with friends or a special treat shared with family, our goal is always to bring a little more warmth to the experience. We’re excited to partner with DC Studios and Warner Bros. to celebrate Supergirl with two delicious cookies inspired by the film and give fans a fun and craveable way to celebrate the film’s theatrical release”

You can find the Supergirl x Insomnia cookies collection at participating Insomnia locations across the U.S. and Canada right now. Time for all us to indulge in a tasty treat!

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