- Collection: Krispy Kreme x Masters of the Universe
- Collaborators: Mattel / Amazon MGM Studios
- Release Window:May 26, 2026 – June 14, 2026
- Availability: Participating U.S. and Canadian Locations (In-Shop, App, & Delivery)
- Anchor Feature: Limited-Edition Custom Eternia Dozen Box
Did you not hear the news? Masters of the Universe has entered the donut realm (literally).
Partnering with Mattel and Amazon MGM Studios, Krispy Kreme is delivering an ’80s nostalgia-loaded, three-piece donut collection and custom Eternia packaging that fans will not want to miss. Billed as a massive, cross-industry marketing push alongside Mattel and Amazon MGM Studios to generate heavy subculture hype for the upcoming live-action Masters of the Universe theatrical film, this limited-edition drop transforms sugary treats into full-blown collectible items.
Here is what you need to know.
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Table of Contents
The Menu
At the center of this collection are three completely unique, custom-topped culinary profiles inspired directly by the foundational pillars of the franchise:
- He-Man Caramel Crunch Doughnut: Built on Krispy Kreme’s legendary Original Glazed foundation, this powerhouse treat is dipped in a vibrant red caramel icing, swirled with a cheesecake-flavored buttercreme designed to mimic the energy of the Power Sword and heavily crowned in a graham-flavored crumble to emulate the rocky exterior of Castle Grayskull. The finisher? It’s crowned with an official, edible He-Man candy character piece.
- Skeletor Double Chocolate Doughnut: Talk about indulgence. This unglazed shell donut is loaded with a rich chocolate custard core, completely dipped in smooth chocolate icing and rolled in dark chocolate cookie crumbles. The centerpiece? A custom, wicked Skeletor candy emblem.
- Cringer Claw Cookie Dough Doughnut: Honoring He-Man’s fiercely loyal companion, this option takes an Original Glazed ring and coats it in a rich, smooth cookie-dough icing, finished with a heavy structural drizzle pattern to replicate a tiger’s claw mark.
The Packaging
Rather than packing the limited-edition donuts into standard green-and-white cardboard, Krispy Kreme has taken things up a notch, a custom-engineered display box covered in retro artwork featuring the heroes and villains of Eternia clashing outside Castle Grayskull. Plus, to maximize the collectible value, Krispy Kreme has made the custom packaging available both in-shop and through app-based delivery orders when purchasing a full specialty dozen bundle.
When and Where Can You Buy the Collection?
The Krispy Kreme x Masters of the Universe Collection officially launched on Tuesday, May 26, 2026, and is scheduled to run through Sunday, June 14, 2026.
The lineup is live right now across participating brick-and-mortar storefronts, drive-thrus, and digital ordering grids throughout the United States and Canada.
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Featured Photo: Krispy Kreme
Author Bio
Jael Rucker is the founder of Decked Out Magazine. She has previously worked as the Associate Commerce Editor at PureWow, focusing on analytics and trends to pitch stories and optimize articles that build and engage their audience. Her work has also been seen in Footwear News and WWD. Prior to 2024, she was the style and pop culture editor at ONE37pm for over three years, contributing numerous product reviews, brand profiles and fashion trend reports, which included interviewing Steph Curry, Snoop Dogg and more.
