A still of the Burger King whopper and the Spotify logo.
Deals & Collabs

Burger King and Spotify Partner for a Surprising National Hamburger Day Premium Streaming Bundle

Did somebody say free food?

To celebrate National Hamburger Day on Thursday, May 28th, Burger King isn’t just rolling out the usual burger discount. Instead, the brand has announced a major strategic partnership with Spotify, offering Royal Perks loyalty members up to four months of completely free Spotify Premium. It’s a calculated, cross-industry promotion that highlights a shifting landscape in the ongoing fast-food app wars.

Here are the details you need to know.

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The Deal

  • The Hamburger Freebie: On May 28th only, Royal Perks members can claim a completely free hamburger with any digital purchase of $3 or more.
  • The Spotify Premium Unlock: By scaling their digital order to $10 or more, loyalty members unlock a digital code for up to four months of ad-free Spotify Premium.
  • The Eligibility Catch: The full four-month free tier is reserved for users who have never previously held a Spotify Premium account. But…there’s a catch; returning users who have been inactive for more than 30 days can still cleanly score a two-month trial.

The Business Strategy

By attaching a highly coveted digital subscription (which normally retails at $12.99/month) to a standard food order, Burger King creates a powerful incentive for younger, tech-native consumers to make the jump. On the opposite end, for Spotify, the benefits are equally clear. As the platform continually battles competing ecosystems like Apple Music and YouTube Premium for streaming dominance, cross-promoting with a global fast-food giant gives them leverage to a generation who gets their news, deals and updates through apps.

Let the games (and free burgers) begin.

Featured Photo: AMC

Author Bio

Jael Rucker is the founder of Decked Out Magazine. She has previously worked as the Associate Commerce Editor at PureWow, focusing on analytics and trends to pitch stories and optimize articles that build and engage their audience. Her work has also been seen in Footwear News and WWD. Prior to 2024, she was the style and pop culture editor at ONE37pm for over three years, contributing numerous product reviews, brand profiles and fashion trend reports, which included interviewing Steph Curry, Snoop Dogg and more.


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