If you’ve been scrolling through 2000s moodboards lately, you know the Reebok x Icecream Board Flip has been the ultimate “if you know, you know” sneaker. And after a super limited teaser last year, Reebok and Pharrell Williams are finally bringing this skate icon back for a global release this May.

Here’s what you need to know.

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The Flavors: Watermelon & Pink Lemonade

This drop isn’t subtle. It’s a loud, colorful tribute to the era when Pharrell and NIGO were rewriting the rules of streetwear.

• ‘Watermelon’: The OG fan favorite is back. It features that classic luscious green leather base paired with punchy pink accents and a clean white sole. It’s the colorway that defined “Team Icecream” back in 2005.
• ‘Pink Lemonade’: The new kid on the block. This one leans into a candy-inspired palette with a hot pink leather base, bright red overlays, and pops of yellow.

The Details

They didn’t mess with the recipe here, though. Both pairs stay true to the original chunky silhouette that made them famous:

• Premium Build: Leather uppers with perforated panels and those signature suede eyestays.
• The Icons: The famous “Bones & Cones” logo is embroidered on the heel, with classic Icecream branding on the tongue and sockliner.
• The Extras: Each pair comes in a custom Icecream-themed box with two sets of laces to swap out your look.

Release Info

• Price: $150
• BBC Exclusive: May 1, 2026 (Available at bbcicecream.com)
• Global Launch: May 6, 2026 (Available at reebok.com and select retailers)

Featured Photo: Reebok; Ice Cream

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Author Bio

Jael Rucker is the founder of Decked Out Magazine. She has previously worked as the Associate Commerce Editor at PureWow, focusing on analytics and trends to pitch stories and optimize articles that build and engage their audience. Her work has also been seen in Footwear News and WWD. Prior to 2024, she was the style and pop culture editor at ONE37pm for over three years, contributing numerous product reviews, brand profiles and fashion trend reports, which included interviewing Steph Curry, Snoop Dogg and more.