A look at the 100 Thieves x Dusttown collection

100 Thieves and Designer Grant Van Dust Merge Gaming Culture With High-Density Embroidery

  • Zero Screen Prints: Every graphic in the five-piece capsule is executed entirely through high-density embroidery, digitized in-house by Towndust founder Grant Van Dust.
  • FPS Tactical Imagery: The collection features detailed embroidery references to classic gaming gear, including bullet holes, P90 submachine guns, and holographic sights.
  • Los Angeles Made: Entirely designed, digitized, and manufactured locally in Los Angeles, California.
  • Release Info: Available now in limited quantities exclusively on 100Thieves.com, ranging from $24 keychain accessories to $118 heavyweight hoodies.

Fall is on the horizon, which means it’s officially hoodie and a ball cap season. If you’re looking to add a few new pieces to your collection, 100 Thieves and Towndust have teamed up for an epic drop you won’t want to miss adding to your closet. Designed alongside Towndust founder Grant Van Dust, the five-piece collection translates the visual language of classic first-person shooters (FPS) directly into thread. Instead of standard printed graphics, every detail across the collection is executed using high-density, custom-digitized embroidery produced locally in Los Angeles.

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Towndust has spent over a decade refining industrial embroidery techniques, and that expertise takes center stage across this release. Gamers and streetwear enthusiasts will immediately recognize tactical FPS motifs—including stitched bullet holes, P90 silhouettes and holographic sight graphics—crafted with intricate stitch counts designed to reward close inspection.

The Collection Breakdown & Pricing

A look at the 100 Thieves x Dusttown collection

The capsule features a balanced mix of heavyweight fleece, technical headwear and everyday accessories:

  • Sakura Drive-by Hoodie (Black, S–2X): $118 USD
  • P90 Hoodie (Black, S–2X): $118 USD
  • Sakura Drive-by Hat (Black, OS): $58 USD
  • Short Sited Hat (Grey, OS): $58 USD
  • Static Connection Hat (Black, OS): $58 USD
  • Mini Caps Keychain (Black / Olive / Navy, OS): $24 USD

Los Angeles Launch Event

But that’s not all, either. To mark the release, 100 Thieves hosted an exclusive preview night at Love Hour in Los Angeles for creators, friends and community members. The event featured burgers, a live DJ set, 1v1 gaming stations, and a live embroidery booth where Grant Van Dust stitched event-exclusive patches on demand for guests.

The Towndust + 100 Thieves collection is available now in limited quantities at 100Thieves.com, with free shipping offered on U.S. orders over $160.

Featured Photo: Towndust/100 Thieves

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