- Official Channel Launch: NBA icon LeBron James has officially launched his personal YouTube channel dedicated to his growing passion for golf and life on the links.
- 10-Year Championship Reunion: The channel debuted with a feature-length vlog documenting an overseas 10-year reunion trip to Scotland with his 2016 Cleveland Cavaliers championship teammates.
- High-Stakes Scramble Match: Filmed at Cabot Highlands’ Castle Stuart Links, the inaugural episode pits James, Kevin Love and Richard Jefferson against Tristan Thompson, Channing Frye and J.R. Smith in a 3-on-3 match.
- Expanding Golf Footprint: The new digital venture builds on James’ recent foray into the sport, including a high-tech home simulator setup and recent brand campaigns alongside PGA Tour pro Tom Kim.
Wondering how the Cleveland Cavaliers commemorated the 10-year anniversary of their 2016 championship? Well, LeBron James finally gave us the inside scoop by officially launching his golf channel on YouTube. That’s right. Rather than kicking off his YouTube venture with a standard introduction video, James dropped a feature-length vlog titled “The 2016 Cavs 10-Year Reunion Golf Scramble.” Shot on location at Cabot Highlands’ Castle Stuart Links in Scotland—currently ranked No. 55 on Golfweek’s Top 100 International Courses—the premiere video documents a high-energy, banter-filled round between the former teammates.
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Table of Contents
The match pits two 3-man scramble squads against each other:
- Team LeBron: LeBron James, Kevin Love, and Richard Jefferson
- Team Rival: Tristan Thompson, Channing Frye, and J.R. Smith
Complete with professional shot tracers, multi-camera angles, fine wine, and endless trash talk recounting their iconic 3-1 Finals comeback against the Golden State Warriors, the episode plays like a high-budget crossover between a sports documentary and modern golf entertainment.
“Bro got me watchin; golf & I’m locked in,” writes one commenter on YouTube, with another adding, “Bron on YT?? Oh this documentary bouta be 20+ parts.”
LeBron’s Expanding Golf Media Empire
This new digital platform serves as a permanent home for James to document his journey through the sport. Having picked up golf in recent years as a fresh competitive outlet, the four-time NBA champion has placed his handicap in the low 20s and openly embraces the learning curve.
The YouTube channel follows a series of recent golf-centric moves from James, including:
- Installing a state-of-the-art home launch monitor and simulator.
- Starring in a joint Nike x Beats global commercial alongside PGA Tour star Tom Kim.
- Partnering with a dedicated production team to release monthly long-form episodes covering global courses, local cultures, and food.
Future monthly uploads will continue to follow James as he travels to renowned courses worldwide with friends, athletes, and guest creators. The debut episode is officially available to stream on LeBron James’ official YouTube channel now.
Featured Photo: LeBron James/YouTube
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