- Pop Culture Legacy: Three decades after hitting theaters in 1996, Space Jam remains a foundational moment in the intersection of basketball, animation, and streetwear culture.
- Beyond the Footwear: Jordan Brand is complementing its 2026 Air Jordan Retro footwear calendar with a broad apparel rollout honoring the movie’s 30th anniversary.
- Graphic Preview: Initial offerings showcase black and white graphic T-shirts featuring classic Tune Squad characters alongside oversized Jumpman branding.
- Rollout Horizon: The graphic tees and subsequent apparel pieces are slating for release throughout 2026 via Nike.com and select retailers.
2026 is the year of pivotal 30th anniversaries in pop culture. Thirty years after Michael Jordan teamed up with Looney Tunes on the big screen, Jordan Brand is making sure the legacy of Space Jam extends far beyond retro sneakers. To mark the film’s 30th anniversary, the Jumpman is preparing a multi-layered sportswear and lifestyle apparel range designed around the 1996 classic. Per the brand, this first wave offers a look at black and white graphic T-shirts anchoring the collection. The designs place Bugs Bunny, the Tasmanian Devil, Yosemite Sam, and other Tune Squad favorites around bold Jordan iconography, accented by custom 30th-anniversary detailing built directly into the prints.
Here’s what you need to know.
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Table of Contents
A Multi-Phase 2026 Apparel Rollout
Featured Photo: Jordan Brand
These graphic tees serve as the opening salvo for a much larger apparel capsule scheduled to unfold over the coming months. Additional tops, outerwear and accessories are expected to surface as Jordan Brand trickles out its anniversary plans across the year.
- Collection: Jordan Brand Space Jam 30th Anniversary Apparel
- Initial Drop: Oversized Character Graphic Tees (Black & White)
- Featured Characters: Bugs Bunny, Tasmanian Devil, Yosemite Sam
- Release Window: 2026
- Availability: Nike.com & Select Jordan Brand Retailers
Synopsis
Space Jam is a 1996 live-action and animated sports comedy film that follows Michael Jordan as he is brought out of retirement to help the Looney Tunes win a basketball match against invading aliens. Upon its release, the film grossed $250.2 million at the box office and generated over $1 billion in merchandise sales, officially securing its place in pop culture history.
