Jacob Elordi as Nate Jacobs wearing a Bottega Veneta leather checked shirt in Euphoria Season 3.
THE SCREEN

Cybertrucks and Bottega: The Nate Jacobs ‘New Money’ Aesthetic in Euphoria Season 3

  • The Reboot: 5-year time jump. Nate has officially deleted the “High School Varsity” aesthetic.
  • The Vehicle: Tesla Cybertruck (Founders Series).
  • The Wardrobe: Head-to-toe Bottega Veneta.
  • The Glitch: Attempting to build a luxury real estate empire on a foundation of family trauma and “OnlyFans” capital.

If the first two seasons of Euphoria were about the neon-soaked fever dreams of teenagers, Episode 1 of Season 3, “New Beginnings,” is the cold, sharp reality of adulthood. Nowhere is this “System Reboot” more visible than in the return of Nate Jacobs. Five years have passed, and Nate has traded his brandless hoodies for a high-fidelity upgrade that feels as cold and rigid as the truck he drives.

RELATED: Euphoria Season 3: The 5-Year Time Jump Explained

The Hardware: The Cybertruck Era

Nate’s choice of vehicle in the premiere is the ultimate “New Money” signal. Rolling up to a McMansion in a Tesla Cybertruck is the most Nate Jacobs move possible in 2026.

  • The Statement: It’s aggressive, polarizing, and “bulletproof”—much like the persona Nate has built to shield himself from his family’s collapse.
  • The Glitch: As Rue’s voiceover points out, the truck is a trophy for a business empire that is structurally unsound. Building in Southern California is hard, and Nate’s “Hardcore” aesthetic might be a mask for a looming financial crash.

The ‘Bottega Boy’ Wardrobe

The show’s fashion has also, in a way, shifted from “hypebeast” to “high fashion.” Jacob Elordi, a real-world Bottega Veneta ambassador, has brought that hardware into the show.

  • The Look: In the premiere, we see Nate sporting recognizable pieces from the Italian brand—specifically the blue-and-beige checked leather shirt (the “Kate Moss” look) and the signature intrecciato woven suede belt.
  • The Psychology: Nate is dressing for the life he wants people to think he has. It’s “Quiet Luxury” with a loud, aggressive edge. He’s no longer the kid in the locker room; he’s a man who drops a $4,000 Bottega bag on the floor before stalking into a room to control his fiancée.

The ‘OnlyFans’ Expansion Pack

While Nate plays the part of the successful contractor, the premiere reveals that he and Cassie are essentially “co-monetizing” her life.

  • The Transaction: Cassie’s pivot to content creation isn’t just a character choice; it’s a financial utility. The $50,000 wedding floral budget is being fueled by the very “online validation” Nate used to despise.
  • The Result: It’s a toxic synergy—Bottega fashion and Cybertruck dreams built on a foundation of digital exhibitionism.

IV. Verdict: The Ultimate Aesthetic Reboot

Euphoria Season 3 has successfully deleted the “Teens in Glitter” aesthetic, replacing it with luxury fashion at its finest. Nate Jacobs is also the face of this new era: sleek, expensive and fundamentally broken.

Featured Photo: HBO Max

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Author Bio

Jael Rucker is the founder of Decked Out Magazine. She has previously worked as the Associate Commerce Editor at PureWow, focusing on analytics and trends to pitch stories and optimize articles that build and engage their audience. Her work has also been seen in Footwear News and WWD. Prior to 2024, she was the style and pop culture editor at ONE37pm for over three years, contributing numerous product reviews, brand profiles and fashion trend reports, which included interviewing Steph Curry, Snoop Dogg and more.

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