The official 'Discover Your Michael Era' interface on the Spotify mobile app, showing the album artwork for 'Dangerous' and 'History.'
Decked Out Originals (MJ Archive), Deals & Collabs

Which King of Pop Are You? Spotify and Lionsgate Launch ‘Discover Your MICHAEL Era’ Experience

  • Status: Live Partnership
  • Subject: Spotify x ‘Michael’ – The ‘Discover Your Michael Era’ Integration
  • Source: Lionsgate / Spotify Official

Lionsgate and Spotify have officially launched a coordinated digital partnership ahead of the April 18th release of the MICHAEL biopic. The centerpiece of the campaign is an interactive in-app experience titled “Discover Your MICHAEL Era,” which utilizes a user’s historical listening data to categorize their affinity for specific stages of Michael Jackson’s career.

Here’s what you need to know.

RELATED: Jaafar Jackson Set to Appear on ‘The Tonight Show’

The Integration

The experience is a mobile-only integration within the Spotify app. Upon activation, the platform’s algorithm analyzes a user’s streaming frequency and track preferences across the Michael Jackson catalog. Users are then assigned to one of six distinct career eras:

  • The Off The Wall Era: The disco and funk.
  • The Thriller Era: The biggest selling album of all time.
  • The Bad Era: The 1987 phenomenon.
  • The Dangerous Era: The New Jack Swing, baby!
  • The History Era: A pivotal moment in time.
  • The Invincible Era: Representing the 2001 era of digital precision and modern R&B

Technical Attributes & Social Sharing

While the promotional campaign features Jaafar Jackson in character, the user’s personal result screen generates a digital badge featuring the original album artwork corresponding to their assigned era.

How to Access

The feature is accessible via the official @MichaelMovie social accounts and through direct deep-links in the Spotify mobile app. This partnership marks another major interactive synergy between Lionsgate and a streaming platform (Snapchat being the other) for the 2026 film’s rollout.

Featured Photo: Spotify

MICHAEL hits theaters April 24.

RELATED: Experience the King: The Complex x ‘MICHAEL’ NYC Pop-Up Gallery

Author Bio

Jael Rucker is the founder of Decked Out Magazine. She has previously worked as the Associate Commerce Editor at PureWow, focusing on analytics and trends to pitch stories and optimize articles that build and engage their audience. Her work has also been seen in Footwear News and WWD. Prior to 2024, she was the style and pop culture editor at ONE37pm for over three years, contributing numerous product reviews, brand profiles and fashion trend reports, which included interviewing Steph Curry, Snoop Dogg and more.



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