Apple is officially sunsetting the iTunes Wish List feature, marking the end of an era for longtime users who relied on the tool to bookmark movies and TV shows for future viewing. In an email sent to customers on Friday, the company announced that the feature, also known as “Favorites” on tvOS, will soon be inaccessible across all Apple platforms.

While no specific shutdown date has been disclosed, Apple is urging users to act promptly.

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Here’s What Changing

The iTunes Wish List, once a staple for organizing desired content, will no longer be available. Apple has not specified when the feature will be removed, but the company made clear that access will end soon.

How to Save Your Picks

To ensure a seamless transition, Apple has included direct links to each user’s Wish List items in the email. By clicking these links and tapping the + button, users can add their selections to the Watchlist in the Apple TV app. Once added, these titles will appear in the Continue Watching row on the app’s Home tab, making them easily accessible for future viewing.

Photo: Apple

No Action? No Problem—But You’ll Lose Access

Apple clarified that if users choose not to transfer their Wish List items, no further action is required. However, once the feature is removed, those items will no longer be retrievable.

Where to Use the Apple TV App

The Apple TV app is widely available across platforms, including:

• iOS 12.3 or later

• Apple TV 4K and Apple TV HD with tvOS 12.3 or later

• Apple TV (3rd generation) with Software Update 7.3 or later

• macOS Catalina or later

• Apple Vision Pro on visionOS

• Android devices running Android 10.0 or later

• Eligible smart TVs and streaming devices

Some Limitations to Note

While the Apple TV app offers a robust experience, some limitations apply. On Xfinity platforms, for example, functionality is restricted to Apple TV subscription content only. Additionally, certain content may require specific hardware or software, and internet access is necessary; data charges may apply.

A Subtle Shift in Apple’s Streaming Strategy

This move underscores Apple’s ongoing consolidation of its media services under the Apple TV umbrella, streamlining user experience while nudging audiences toward its flagship content platform. For users, it’s a reminder to stay current with Apple’s evolving ecosystem, or risk losing access to curated content.

The Bottom Line

If your iTunes Wish List holds titles you’ve been meaning to watch, now’s the time to act. Open the email Apple sent today, follow the links, and tap the + to keep your entertainment queue alive in the Apple TV app. Because once the Wish List disappears, so do your saved picks.

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Featured Photo: Andrew Greene for Decked Out Magazine

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