• Adult Collector Milestone: The headline Lego Icons SpongeBob SquarePants: Bikini Bottom box serves as the theme’s very first high-piece configuration specifically engineered for older hobbyists.
• September Release Target: Both sets are scheduled to debut worldwide on September 1, with immediate pre-orders running through official retail store systems.

Are you ready kids? Time to bring the pineapple under the sea into your home, as Lego is heading back beneath the waves to revitalize one of its most nostalgic licensing partnerships. The company has officially rolled out two fresh SpongeBob SquarePants construction kits, timed deliberately alongside a major media milestone. Make no mistake, this rollout marks a unique transition for the theme, delivering its first premium product engineered explicitly for adult collectors alongside a fresh addition to its blocky collectible line.

Here’s what you need to know.

RELATED: Razer and Pokémon Debut Stunning Espeon & Umbreon Dual Hardware Collection

Produced in a direct joint venture with Paramount Products & Experiences, the release celebrates the show’s official “SpongeBob Day” timeline on July 14. This date serves as the character’s canon birthday within the Nickelodeon universe, tracking a historic milestone as the legendary franchise turns 40 years old.

Building out Bikini Bottom

Priced at $219.99, the centerpiece Lego Icons model relies on a massive 1,794-piece framework to recreate the residential street anchored by SpongeBob, Patrick, and Squidward. Each individual structure features a fully furnished, detailed interior landscape complete with miniature television sets, beds and specialized character decorations. Squidward’s home layout is packed with his signature assets, including a brick-built tanning bed, a bubble bath setup, his clarinet and a sheet music stand.

The premium collector box provides an updated roster of standard minifigures for the main trio, alongside SpongeBob’s pet snail Gary and his infamous 2D drawing double, DoodleBob. To enhance the overall play ecosystem, designers also integrated a functional brick-built Boatmobile vehicle, a micro segment of Jellyfish Fields, a Bikini Bottom entry sign and a standalone bubble stand structure.

Decades of Brickified Cartoons

For younger builders or casual display setups, the standalone BrickHeadz figure offers a quick, budget-friendly entry point for $12.99. Designed for ages 10 and up, the 72-piece caricature captures the sponge’s square silhouette and includes a micro-scale jellyfish net accessory.

The major product launch marks exactly twenty years since Lego originally debuted its very first box under the animated banner—a modest 295-piece rendition of the Krusty Krab restaurant back in 2006. The toy brand historically deployed multiple SpongeBob expansions annually before pausing the property’s pipeline in 2012, making this surprise revival a major nostalgic event for millennial and Gen-Z collectors alike.

You can pre-order now at Lego.

Featured Photo: Lego

RELATED: Casio Just Dropped a Minimalist $160 Pokémon G-Shock—and It Completes the Ultimate Nostalgia Fit