- Major Brand Ambassador Deal: Global icon, actress, and chart-topping artist Hilary Duff has officially joined Reebok as its newest brand ambassador.
- Debut Campaign Launch: The partnership kicks off with the “Unfiltered & Unstoppable” campaign, spotlighting Reebok’s activewear and lifestyle apparel.
- Star-Studded Roster: Duff joins an impressive lineup of Reebok creative partners, including Karol G, Angel Reese PartyNextDoor, Belmont Cameli, and Julian Edelman.
Yes, Hilary Duff is having a major resurgence, and as a 2000s kid, I couldn’t be anymore happier. The latest achievement? Reebok has officially named global pop star as the newest face of the brand with a new campaign entitled Unfiltered & Unstoppable.” The multi-faceted partnership positions Duff at the center of Reebok’s expanding lifestyle and fitness push. Launching alongside her debut campaign, titled “Unfiltered & Unstoppable,” the multi-faceted partnership positions Duff at the center of Reebok’s expanding lifestyle and fitness push. The campaign spotlights versatile activewear and daily accessories designed for movement, comfort, and everyday confidence.
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Speaking on the new partnership, Duff emphasized her alignment with Reebok’s core philosophy:
I’m excited to partner with Reebok, a brand that has always embraced originality and individuality. To me, style has always been about wearing what makes me feel my best and gives me confidence, whether I’m on the go, spending time with family or fitting movement into my day.
Stefani Fleurant, Executive Vice President of Sports & Lifestyle Marketing at Reebok, noted that Duff’s cross-generational appeal made her a natural fit:
Hilary has remained a cultural touchstone for more than two decades because she’s always evolved while staying true to herself. Her effortless approach to style, wellness and everyday movement makes her a natural fit for the brand.
A Record-Breaking Era for Duff
The Reebok announcement comes on the heels of a massive career milestone for Duff.
Her sixth studio album, luck… or something—co-written alongside her husband, GRAMMY-winning producer Matthew Koma, and Brian Phillips—debuted at #3 on the Billboard 200 and #2 on the Top Album Sales Chart, marking her highest chart position since 2007. The critically acclaimed project also claimed #1 debuts in Australia and Canada.
Duff is currently preparing to hit the road for “the lucky me tour,” her first global headlining trek in over 18 years, which includes sold-out nights at New York’s Madison Square Garden and Los Angeles’ Kia Forum.
The full “Unfiltered & Unstoppable” collection is available now on Reebok.com and select retailers worldwide.
Featured Photo: Reebok
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