A still of Kim Kardashian’s London storefront
THE FEED

Kim Kardashian’s SKIMS Opens Massive 12,000-Square-Foot European Flagship on London’s Regent Street

  • UK Debut: SKIMS has officially opened its first UK standalone store on London’s Regent Street.
  • Massive Location: Spanning 12,000 square feet, the multi-floor shop is the brand’s largest physical store in Europe.
  • Artistic Design: Designed by Rafael de Cárdenas Ltd., the space features open layouts, soft rounded walls and a large entrance sculpture by artist Vanessa Beecroft.
  • Full Product Line: The location stocks SKIMS’ complete catalog across shapewear, underwear, loungewear, menswear, accessories and the NikeSKIMS collection.

It’s a new era for Kim Kardashian’s SKIMS. The company has officially arrived in London with its first standalone UK flagship store. Taking over a prominent 12,000-square-foot corner spot on Regent Street, the new opening marks a major global expansion milestone for the brand.

The sprawling location gives UK shoppers direct physical access to the brand’s full lineup in a single shopping destination for the very first time.

Here’s what you need to know.

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A Fresh Take on Store Design

Designed by design firm Rafael de Cárdenas Ltd., the store adapts SKIMS’ signature neutral aesthetic into a multi-level shopping environment.

  • Entrance Sculpture: Right when you walk in, guests are greeted by a large custom sculpture created by artist Vanessa Beecroft.
  • Curved Layouts: The interior skips rigid walls for smooth, flowing curves and soft lighting that match the brand’s signature aesthetic.
  • Tactile Finishes: Warm textures and custom display fixtures run throughout every room to create an open, comfortable feel.

Every Collection Under One Roof

A still of Kim Kardashian’s London storefront

The London flagship carries SKIMS’ most complete product assortment in the UK so far. Visitors can shop across every major category, including:

  • Classic shapewear and everyday cotton underwear
  • Soft loungewear and viral long dresses
  • The complete SKIMS Menswear range
  • Daily lifestyle accessories and seasonal color drops
  • The recently released NikeSKIMS performance line

The new SKIMS flagship at 245–247 Regent Street is officially open to the public today.

Featured Photo: SKIMS

Kim Kardashian’s SKIMS Opens Massive 12,000-Square-Foot European Flagship on London’s Regent Street

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