A promotional close-up of Ariana Grande for the r.e.m. beauty "Dangerous Woman" 10th Anniversary Collection. She is seen in a moody, cinematic noir-inspired shot, nodding to her 2016 album era. Ariana is wearing her signature high ponytail and a sleek black outfit, holding the limited-edition "Sweet Dreams" eyeshadow quad. Her makeup features a soft, smoky "midnight" eye look and a high-shine neutral lip from the collection, set against a dark, atmospheric background that captures the "Super Bunny" aesthetic.
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Ariana Grande r.e.m. beauty Dangerous Woman 10th Anniversary Collection: Release Date, Products and Where to Buy

Ariana Grande is officially taking us back to the era of the latex bunny mask. To celebrate the 10-year legacy of her career-defining 2016 album Dangerous Woman, her beauty brand, r.e.m. beauty, has unveiled a focused, four-piece capsule that trades the brand’s signature intergalactic silver for a sultry, monochromatic noir aesthetic.

Here’s what you need to know.

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The Collection

The capsule features curated shades and exclusive anniversary packaging that nods to the moody, midnight vibes of the original album art. Fans have been anticipating this drop since teasers featuring the iconic Atsuko Kudo bunny mask began appearing on social media earlier this month.

The Lineup

  • Sweet Dreams Eyeshadow Quad: A limited-edition palette featuring brand-new shades designed around the theme of “duality.” The color story transitions from soft moonlight shimmers to matte midnight tones, allowing for a range of looks from subtle to “dangerous.”
  • Essential Drip Glossy Balms: Two new limited shades join the lineup, named after the fan-favorite medley from the album. “Knew Better” is a pH-adaptive plum that morphs into a custom fuchsia, while “Forever Boy” offers a cool mauve with a shimmering pearl finish.
  • Dangerous Woman Lip Mask: The hero piece of the drop. A deeply hydrating lip mask that leaves a sheer milky-pink wash, complete with a collectible silver bunny mask charm attached to the hardware.

Following previous capsules for Yours Truly and Thank U, Next, the Dangerous Woman drop arrives just as Grande prepares for her Eternal Sunshine Tour (kicking off June 6) and her upcoming album Petal.

Release & Where to Shop

The collection officially launches for early access on May 11, 2026, exclusively at rembeauty.com. Wider availability through retail partners like Ulta Beauty is expected shortly after.

Featured Photo: r.e.m. beauty

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Author Bio

Jael Rucker is the founder of Decked Out Magazine. She has previously worked as the Associate Commerce Editor at PureWow, focusing on analytics and trends to pitch stories and optimize articles that build and engage their audience. Her work has also been seen in Footwear News and WWD. Prior to 2024, she was the style and pop culture editor at ONE37pm for over three years, contributing numerous product reviews, brand profiles and fashion trend reports, which included interviewing Steph Curry, Snoop Dogg and more.


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