[THE FILES] 101.2 | The Marketing Behind LOTR ‘The Two Towers’ (2002)
A look into the marketing Continue reading [THE FILES] 101.2 | The Marketing Behind LOTR ‘The Two Towers’ (2002)
A look into the marketing Continue reading [THE FILES] 101.2 | The Marketing Behind LOTR ‘The Two Towers’ (2002)
On to our second Lord of the Rings installment Continue reading [THE FILES] 101 | The Lord of the Rings: The Two Towers (2002)
Tracking the $915M lifetime milestone and comparing it to the original 2001 gross. Continue reading [THE FILES] 001.3: The Lord of the Rings: The Fellowship of the Ring Box Office Report
The spend was well worth it Continue reading [The Files] 001.2: Total Immersion: The Lord of the Rings 2001 Marketing Campaign